A Guide to Hiring an SEO Provider
- April 17, 2017
- Business and Management
- No Comments
If your business has any online components (such as a website), then SEO is crucial to the ongoing success of your business.
You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. For more information about SEO you can go through at http://www.leaddriveseo.com.au/.
3 things you need to know and understand before hiring an SEO provider:
1) Hiring an SEO provider should be seen as an investment in your business. You ought not view it as a business expense, but rather a business strategy and a highly effective way of improving your business existence in your business field. Try not to commence your search with the intention of "buying some SEO".
2) The first page of Google (or any search engine) is everything. Few people ever navigate to the second page of the search results anymore.
Google is so good at being a google search that individuals blindly trust Google's ability to deliver the most relevant results on the first page.
3) The 'big' keywords are not everything. It is better to land on the first webpage for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all.
For example, an accountancy business in Preston might not exactly rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time to wait for ratings.