Local SEO Guide to Reach Local Customers
- February 3, 2017
- Marketing and Advertising
- No Comments
Local SEO, or search engine optimisation, is definitely the right path that every local business should take to reach their local market. Every local business' website must be designed for local SEO to get noticed by local search engines.
Global searches are very much dissimilar to local searches, as search engine algorithms for both kinds of searches are also different. There must be specificity in optimizing a local website in order to fit what major search engines are looking for in a local search category. You can also submit a request for a SEO Audit.
In local SEO, there is a smaller kind of audience targeted and the geography of the market is also very much considered if you want to rank high in local search engines like local Google, Yahoo local, and Bing.
First, there must be an active optimisation of your website and if you don't have the know-how, hire a local SEO expert to do it for you. Be sure that the local information is included either in the domain, the page title, the body of the content, or wherever possible.
Second, it is advisable that your target keyword is included in your business name. Some people insist creative names to look cool, but by putting a keyword in your business name, this would give you a fast ranking jumpstart and would eventually bring massive traffic to your site.