Understanding Social Marketing For Businesses
- February 10, 2015
- Marketing and Advertising
- No Comments
Social marketing includes a number of key aspects that are necessary for their operation; first, has a character of social process, both in its market orientation and social responsibility, when designing a social campaign is convenient to analyze the needs and motivations of the different audiences ranging to have something to do with this campaign and also the ideas are fair and benefit society requires. Social marketing is being used from small companies like the domain cost club to big fortune 500 companies.
Second, the primary objective pursued by this kind of marketing is the study of the relationship of exchange where the product or service is an idea or a social cause. Thus, it is not to promote a particular product or service but to design campaigns where a particular group of individuals can be encouraged to adopt certain ideas or change any attitude or behavior.
In this sense, social marketing involves two or more social units; if considered as a benchmark to social marketer, that person or group planning a social campaign and seeks an answer, identifying the partners to whom it is addressed is essential, and including this agent be to identify the so-called "target", the change in attitude or behavior is being sought.
Planning a good social marketing campaign is an important part of the business strategy is carried out. In this regard, the pop-up stores (temporary shops that can appear in different places), an innovative marketing need to provide a greater impact; certainly is a good tool to know how to make a marketing strategy within the local area, taking into account the social field.
On the other hand, have to use the natural concentrations of potential customers within the area of operation; if, for example, younger customers are looking for a pop-up clothing store, the goal is to go to college with creative marketing. Another possibility is to partner with other local businesses, offering discounted product or service in order to attract customers. These are just some ideas to learn more consider a course like ds domination and learn to truly master this technique.