How to Select A Social Media Agency For B2B Firms

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Social networking has for several years been viewed as a B2C tool, only helpful to consumer brands. You're very likely to locate a social media agency in Montreal to B2B advertising on Twitter and Facebook in virtually every city.

This is big because social media for B2B has really taken off within the past 12 to 18 months. But how do you capitalize on this? This guide will look at how it is possible to pick the ideal service to help get you started off on the right path.

How to Select A Social Media Agency For B2B Firms

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What Can They Use?

When choosing an agency to work with, it is important to inquire about the methods they use to create results. For many years, agencies working with B2C manufacturers have focussed too much on waiting for inbound fan and follower acquisition.

How can they do this? B2B social networking is much like business networking. Because of this, to create interest, you will need to go out and draw new followers and fans by making the initial contact.

Have They Been Successful Before

Another wonderful way to learn what agency is ideal for you is to find case studies on previous campaigns. The key thing here is to know what to search for. A lot of businesses will take a look at what business the case study is in, but this isn't the main issue here.

How Do They Measure Success?

Ask the social networking agency should they measure returns through cost per impression, cost per lead, or cost per acquisition, because these metrics can easily be compared to the returns you receive from other advertising methods.

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