Why Should You Optimize Your Business Marketing with SMS?
- March 6, 2018
- Marketing and Advertising
- No Comments
SMS marketing is similar to email marketing (consider a compliant) which requires user consent. The mobile user needs to opt-in before you can send them the first marketing text. This model helps establish trust between the customer and the business. Because the subscribers agree beforehand and remain on the list, it is quite safe to assume that the customers consider your marketing texts as a valuable form of information.
Mobile – Native
Texting was initially built for mobile. This is why the users intuitively comprehend the limitations and the benefits. Several web applications, on the other hand, were developed as websites and later converted into the app for mobile. So, to rephrase it, there are no issues like user interface troubles or learning curve with Hindi SMS marketing. SMS marketing in simply meant to work!
Higher Open Rate
As per the research conducted by MobileSquared, a total of 90 percent of mobile messages are read by the recipients within 3 minutes of receiving. An email campaign is far likely to get that sort of a response. Don’t you think so? Email marketing, on an average, has an opening rate of 22%, 12% for Facebook posts and 29% for the tweets.
Because text messages are relatively infrequent and short, people’s inboxes are less brimming with marketing messages apparently which is why SMS marketing is a GEM when it comes to mobile marketing strategy!